Website Design
JTC Technology Website Design
Re-designing the website for JTC Technology
Project Overview
Role
Designer
Type
Responsive web design
Timeline
Nov 2023 - Feb 2024
Tools
Figma & Wordpress
This is an independent project that focused on redesigning JTC Technology's website using WordPress, aimed to enhance user experience and traffic growth.
Client
JTC Technology has been a trusted provider of IT support for over 20 years, serving more than 90 schools across the Sydney metropolitan, Central Coast, and Newcastle areas. They cater to both Department of Education and Independent schools, leveraging their extensive experience to understand and meet the unique technology needs of educational institutions. With strong partnerships with ITD field staff and deep knowledge of Department of Education standards and processes, including iPad management, warranty claims, and educational software, JTC Technology delivers tailored and effective IT solutions.
Challenge
JTC Technology's current website faced several challenges such as responsiveness issues, alignment problems, and inconsistencies. Its outdated design lacks intuitiveness and user-friendliness, making it difficult to navigate. Low traffic and engagement metrics underscore the need for a revamp. Additionally, inconsistencies in brand identity further dilute the company's online presence. Hence, there’s a need to address these issues to enhance user experience, drive traffic, and reinforce brand cohesion.
Solution
To address JTC Technology's website challenges, I’ve undertake a multifaceted approach. Prior to designing, I’ve conduct a comprehensive evaluation of the user journey to identify successes and frustrations. This helped me refine the content strategy, defining content hierarchy and implement visual communication strategies to enhance navigation and engagement.
Moreover, implementing SEO-optimised keywords and tags will improve site rankings and drive traffic. Integrating user-friendly contact forms will streamline communication, helping users connect with JTC Technology effortlessly.
Result
Following the website's redesign, we’ve received positive feedback from users, reflecting improved satisfaction with the website's usability and design. Some notable improvements included:
Final Design
Client Feedback
The client was particularly pleased with the new design of their website. They also mentioned that many of their clients find the new website to be very intuitive and user-friendly. As a result, this project led to ongoing maintenance whenever needed.
